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US Lifestyles Segments
 
 
 
DO YOU REPRESENT. . . A CHURCH? | A REGIONAL AGENCY? | A NATIONAL AGENCY?

FROM US LIFESTYLES GROUP 5: SENIOR LIFE
7 Prosperous and Mature
Among the highest ranking segments with individuals age 50 to 64, this segment also ranks high in married families with both parents at home, household income, vehicles ownership and adults who have attended at least some college. Heavily urban, this segment tends to eat at mid-scale restaurants and invest for the preservation of capital.
Faith involvement is strong and significantly higher in most areas than the population in general. This segment tends to consider the changing racial/ethnic face of America as a threat and ranks nearly last of all the segments in feeling the U.S. must open its doors to all people groups.
Religious affiliations highest above the national average are Orthodox, Judaism, New Age, Presbyterian/Reformed, Methodist and Mormon.
The primary concerns of this group are Neighborhood Gangs, Better Health Care, Aging Parent Care, Social Injustice, Divorce and Personal Health. Given a choice, significantly fewer than the national average would prefer to be left on their own without interference from a leader.
This segment offers strong financial support for religious organizations, charities and educational institutions.
Asked to identify programs and characteristics they would prefer in a church, these households are more likely to indicate Divorce Recovery Programs, Active Retirement Programs, Traditional Music and worship which is both Traditional and Contemporary.