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Among the highest ranking segments
with individuals age 50 to 64, this segment also ranks high
in married families with both parents at home, household income, vehicles ownership and
adults who have attended at least some college. Heavily urban, this segment tends to eat
at mid-scale restaurants and invest for the preservation of capital. |
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Faith involvement is strong and significantly higher in
most areas than the population in general. This segment tends to consider the changing
racial/ethnic face of America as a threat and ranks nearly last of all the segments in
feeling the U.S. must open its doors to all people groups. |
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Religious affiliations highest above the national average
are Orthodox, Judaism, New Age, Presbyterian/Reformed, Methodist and Mormon. |
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The primary concerns of this group are Neighborhood Gangs,
Better Health Care, Aging Parent Care, Social Injustice, Divorce and Personal Health.
Given a choice, significantly fewer than the national average would prefer to be left on
their own without interference from a leader. |
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This segment offers strong financial support for religious
organizations, charities and educational institutions. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Divorce Recovery
Programs, Active Retirement Programs, Traditional Music and worship which is both
Traditional and Contemporary. |
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