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Primarily urban and Hispanic, this segment ranks first in the percentage of individuals younger than 18 and
ranks near the bottom in every age category over 35. The segment also ranks first in
overall household size, first in the number of adult females with children who are not in
the work force, and first in the number of adults who do not have high school diplomas.
Household income and property values are below the national average. |
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Faith involvement is generally about the same as the
national average, though belief in God is well above average. On the other hand, the
number of individuals who have become less involved with their faith in the past
ten years is also very high. A majority of these households believe the government should
be the primary provider of human welfare services, while an ever greater majority believe
that churches and religious organizations should provide more human services. |
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Religious affiliations highest above average are
Jehovah’s Witness (ranks number two of all segments), Pentecostal (ranks number two),
New Age and Mormon. |
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The primary concerns of this group are Neighborhood Gangs
(ranks number three), Educational Objectives, Day-to-Day Financial Worries, Finding a Good
Church, Teen/Child Problems and Affordable Housing. |
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Households in this segment rank near the bottom in
contributions to religious organizations, colleges and universities, and charities. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Twelve-Step Programs,
Sports/Camping, Personal or Family Counseling, Participatory Music (ranks number two) and
Contemporary Music. |
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