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This rural segment has an above
average occurrence of families without workers and a below average median household income. Unusually high numbers of workers are
engaged in farming, forestry, fishing and transportation occupations. One in five
households owns three or more vehicles, and mobile homes make up a significant share of
all property. The group ranks first in watching early morning news and talk television, as
well as prime-time TV documentaries and information shows. |
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Strong faith involvement is well above the national average
and significantly fewer than average are not involved in their faith. More than any
other segment, these households believe it is important to preserve the traditional
American family structure and an above average number consider the changing racial/ethnic
face of America as a threat to our national heritage. |
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Religious affiliations highest above average are Methodist
(ranks number three of all segments), Baptist, Lutheran, Holiness or Episcopal, and less
likely to be Pentecostal, Presbyterian/Reformed or Catholic. |
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Primary concerns are Divorce, Finding a Good Church, Better
Health Care, Alcohol/Drug Abuse, Finding Spiritual Teaching and Retirement Opportunities.
Donations to religious organizations are above average, while contributions to charities
and educational institutions are below average. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Bible Study and Prayer
Groups, Active Retirement Programs, Care for the Terminally Ill, Spiritual Retreats and
Divorce Recovery Programs. |
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