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One third of the adults in this
segment have not graduated from high school. Median
household income, properly value and vehicle ownership are below the national average.
Above average are the number of divorcees, single-parent families and families with one or
no workers. These households are almost as likely to be rural as urban. |
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Strong faith involvement and belief in God are far above
the national average. Religious affiliations highest above average are Adventist, Eastern
Religions, Baptist, Congregational and Holiness. |
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The primary concerns of this group are Finding a Good
Church, Finding Spiritual Teaching, Adequate Food, Health Insurance, Divorce and
Affordable Housing. Contributions to charities, religious organizations and educational
institutions are below average. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to choose Food Resources,
Sports/Camping, Bible Study and Prayer Groups, Parent Training Programs and Emphasis on
Global Mission. |
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