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While the median household income
in this segment is only slightly below average, one in ten households is below the poverty
level. There is also a below average number of
multiple-worker families, and one in five households receives some form of retirement
income. The segment ranks high in the number of adults in
their 60s. |
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Individuals in this segment are more likely to be involved
with their faith than the national average. Religious affiliations highest above average
are Adventist, Lutheran, Holiness, Pentecostal, Mormon and Methodist. |
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The primary concerns of this group are Neighborhood Gangs,
Retirement Opportunities, Finding a Good Church, Health Insurance and Alcohol/Drug Abuse. |
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Contributions to religious organizations are slightly above
the national average, while contributions to educational institutions and charities are
slightly below. |
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Asked to identify programs and characteristics they would
prefer in a church, these households are more likely to indicate Active Retirement
Programs, Twelve-Step Programs, Care for the Terminally Ill, Bible Study and Prayer Groups
and Adult Theological Discussion Groups. |
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