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Percept's demographic
and ethographic information comes from
three sources:
U.S. Census Bureau, Claritas,
and our own proprietary national Ethos Survey Series. |
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U.S. Census Bureau has been charged with providing a count of the U.S. Population
every ten years since 1790. Over the past 30 years, the scope and magnitude of the data
collected during the decennial census as well as during the intervening years has
increased dramatically. Although information about any particular individual is considered
highly confidential, much of the wealth of information collected by the Bureau is made
available to the public and provides the basis for nearly every demographic database
available today. |
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Claritas (formerly National Decision Systems) since 1971, has been the pre-eminent source
of accurate, up-to-date demographic data and target market research
information about the population, consumer behavior, consumer
spending, market segments, households and businesses within any
specific geographic target market area in the United States.
Claritas is a division of VNU, a world-leading marketing research,
demographic, market segmentation research information and media
company that includes ACNielsen, Nielsen Media Research, Spectra
Marketing Systems and Scarborough Research, among others. |
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PERCEPT has been providing accurate and easy-to-use demographic
and ethographic products
since 1987. Recognized as the leading organization providing information to the church and
human service markets, PERCEPT is also well known for creating the Ethos
Survey Series database which enhances basic census and
other demographic information with extensive data about a
population's beliefs, concerns, attitudes and preferences.
American Demographics magazine has chosen PERCEPT as one of the Best 100 companies in
America providing marketing and demographic information. (See Milestones) |
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For details on the data and methodology used to build
Percept information products, click here. |
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